Mindy Sabella, Co-Managing Partner, Nestplan International, will join other international business thought leaders as a Key Note speaker, and present a session on Branding & Marketing Communications
“Branding & Marketing Communications: why brand investment matters – staying top-of-mind in turbulent times”
The bottom line: It is difficult to persuade general management to invest in activities yielding longer term results when so little cash may be available to run the day-to-day operations. However, it is critical to allocate fair investments across branding and business development in times of recession in order to remain competitive and differentiated in all markets where you do business. Your customers need to hear from you in down times so that they will buy from you first when things get better. Brand marketing improves sales results over time: underestimating its impact during difficult times is more costly and counterproductive in the long run.
To learn more or to register for this daylong leadership event goto http://www.tmf2013.it/
For information on Knowita and how to join goto www.knowita.it